It doesn’t take a rocket scientist to know that well-written words are essential to effective written communications. Does a rocket scientist have the capability to explain the intricacies of how the National Aeronautics and Space Administration built the space shuttle in words easily understood by the public? Probably not.
We put together the right words in the right tone and style to purposefully resonate with the audience. We keep it simple and despise clutter, especially in sentences. Our copy captures the spirit and character of the communication.
A feature story about a luxurious Caribbean resort conjures a mental image of the experience. An expert’s white paper educates and persuades. A media statement on fast-breaking news is straightforward and factual. Our news releases are not advertisements. And, in today’s digital age, our content engages readers directly and creates a connection.
Regardless of the function, our work has a commonality in being clean, clear and polished with substance and a deliberate mission. With roots as journalists, we bring inspiration and objectivity to our clients’ written communications. We’re obsessed with attention to detail and in constant pursuit of perfection. Some of our services include: