The power of public relations is in its believability. The dynamic is in capturing public interest, shaping opinions, building relationships, stimulating demand and establishing credibility, oftentimes through the influence of a third party. Public relations has the capacity to accomplish great feats and it’s never more necessary than when things go wrong.
Our approach to planning public relations initiatives is through the fine art of listening, and genuinely understanding, what our clients want to achieve. We then take leadership to develop ideas, create strategies and provide counsel on how they can best reach their potential.
Programs are always planned to accomplish measurable objectives. We analyze the client’s situation, outline target audiences, develop tactics, determine how results will be evaluated and formulate an action plan with a timeline. Strategic planning is an ongoing process allowing for adjustments, changing market trends and new opportunities.
Whether it’s launching a new product, showcasing a leader or promoting an event, we’re strong advocates of building campaigns based upon a solid foundation of succinct brand attributes, marketplace positioning and key messaging. Our specialties include: